Creative Process

The creative process isn’t black and white. It’s a colorful road that needs a clear vision to guide both the clients and designers. Here is how to get started.

1. Start Your Project

This is the first and most important step. You’ll need to fill in an easy form at the bottom of this page. Once we have your request with your name, email address, company name, budget, and basic project details, we’ll get back to you as soon as possible.

2. Creative Brief

This questionnaire will help us gain clarity over what you want to achieve, while guiding the creative process. This will be used throughout the design process, and the quotation revolves around it – meaning it can’t change drastically.

3. Quotation

Based on the creative brief, we’ll get a transparent quote to you in no time. Remember that the quotation revolves around the creative brief, and a new brief means a new quotation. Once both are set in stone, we can’t veer too far off course.

4. Design Process

We’ll work behind-the-scenes to bring your project to life, while keeping you in-the-loop with our progress every step of the way. Remember: If you need any adjustments, we’ll be happy to make them – provided we don’t veer off the creative brief.


To understand your business and best bring your project to life, there are nine answers we need so that we can squeeze the most out of every design we deliver. This creative brief guides our designers every step of the way, meaning we need to agree on a direction before getting started.


Company Information

Project Budget

Project Description

Project Objectives

Project Attitude

Marketing Materials

Target Audience

Competitive Analysis

Project Timeline



We’ll visually brainstorm through ideas and sketches, sharing them with you before shaping the concept to explain why our choices matter.


We’ll share our visual concepts for your approval, revising as needed. keep in mind that off brief requests require an additional quote.


With the initial concept at heart, we’ll finalize the design process until you give us the green light. It’s a collaborative process from start to finish.

Let’s Start Your Project

We invite you to share your ideas with us. We can’t wait to bring your project to life.

Whale Graphics

KvK 69434808


© 2019 Mauro Smid